Every time you hold a bottle of Saigon Cider, you’ve probably noticed the icons: a dove, a heart, and an apple. But have you ever wondered what they mean?
For many, the first impression of Saigon Cider isn’t its taste, it’s the slogan: Peace . Love . Apples. Inspired by Vietnam’s national motto “Independence - Freedom - Happiness,” these three simple words capture the spirit of Saigon Cider in a way that’s both playful and profound.
PEACE - Calm in Every Sip of Saigon Cider
“Peace” a simple word, yet it evokes a feeling everyone longs for: calm and clarity.
At Saigon Cider, peace isn’t just about quiet moments in daily life. It’s also about confidence in your choices. That’s why customer trust and satisfaction are at the heart of everything we do. Our commitment to transparency, from organic ingredients to sustainable production and zero artificial additives is our way of offering peace of mind with every bottle.
Peace doesn’t need to be loud or dramatic. Sometimes, it’s just sitting down, opening a chilled bottle of Cider, taking a slow sip, and feeling your thoughts settle.
Sometimes, peace comes from the simplest things.
LOVE - A Taste of Vietnam’s Heart
If “Peace” reflects Saigon Cider’s brand promise, then “Love” is the inspiration behind its locally rooted identity. The story of Saigon Cider began with a deep affection for Vietnamese food, culture, and people, especially the vibrant spirit of Saigon itself.
That love is expressed first through familiar Vietnamese ingredients: ginger and chilli. Apple & Ginger and Apple & Chilli are two expressions that capture the soul of local cuisine. Just one sip connects you to the spices found in everyday meals but told in a completely new way.
It’s also in the name Saigon. More than just a city, Saigon is a symbol of energy, diversity, and openness. That spirit flows through Saigon Cider, a brand that’s youthful and lively, yet still carries echoes of tradition.
And “Love” is also about connection. The warmth and hospitality of Vietnamese people inspired Saigon Cider to become a bridge between friends, between stories, and even between you and yourself. It’s not just about sharing a drink with others, but also about taking a quiet moment to reconnect with your own emotions.
APPLES - A Promise of Honest Craftsmanship
Apples are at the heart of every bottle of Saigon Cider. More than just an ingredient, they symbolise freshness and integrity. Our commitment begins with organically grown apples, cultivated naturally, ensuring that each bottle delivers a pure, authentic experience. No artificial additives. No synthetic sweeteners. Just real apples, crafted with care.
With every sip, you’ll taste a natural balance: gentle sweetness, soft acidity, and the subtle aroma that only real apples can offer. It’s a sensory journey built on simplicity and honesty.
“Apples” represent Saigon Cider’s promise: real quality, real taste, real emotion. From a single apple, we craft a drink that stays true to its origin because preserving authenticity is the key to unforgettable experiences.
Peace . Love . Apples: From Emotion to Commitment
With just three words: "Peace . Love . Apples" Saigon Cider offers more than a slogan. It’s a guiding philosophy. It reflects the creativity behind an authentic product, crafted with care and rooted in love for Vietnam, all to create meaningful experiences and connections.
Every sip tells a story: a moment of calm in the middle of a busy day, a tribute to the culture and people of Vietnam, and a quiet reconnection with yourself.
